I’m excited to share that Kitchen Ambition has officially acquired the CounterTopFoods domain.
I launched Kitchen Ambition with an aspiration of helping readers to make meaningful connections between what happens in their kitchen, their bodies, and the planet.
For me, these conversations have always started with consideration for the tools and ingredients we bring home.
Over the past several years, the CounterTopFoods domain has also been a home for chefs who were passionate about cooking delicious food with benefits for both body and planet.
A Brief History of Countertop Foods
Countertop Foods launched exclusively at Erewhon supermarkets in Los Angeles during the autumn of 2017. The company set out to re-imagine everyday kitchen staples like butter, sweeteners, and seasonings.
While the product lines shuttered on 4/18/20 at the onset of a global pandemic, many of their stories and nutrition-oriented media live on through various social and online channels.
Countertop’s product line was built around minimally processed seasonings and superfood blends. Probably the most popular item was their Golden Honey which combined raw honey with fresh turmeric and other spices – a nutrition-packed sweetener that customers often paired with tea, toast, and other daily snacks.
New mother’s breakfast blend, golden cocoa butter without sugar, spreadable ghee butter, turmeric, cardamom, ginger, cinnamon, and a variety of spice blends also topped weekly shopping lists for fans of the healthy pantry staples start-up.
While Countertop’s products were loved for their anti-inflammatory and antioxidant health benefits, most customers also found a connection to the brand’s philosophy of practicing life balance through cooking.
Countertop’s founders spoke publicly about the power of cooking with your “dosha,” an Ayurvedic life principle that considers the impact of diet on a body’s emotional and physical construction. They pointed out simple steps for functional cooking, that would provide benefits to the gut and immune system, by the simple act of replacing standard kitchen condiments with nutrition-dense alternatives.
The brand’s ethos hit especially close to home for athletes, yoga practitioners, and mothers in the “fourth” trimester. CounterTop was also noted in several keto circles and health-conscious recipes across many kitchens, with home chefs calling their spice blends, “functional, delicious, and even luxurious.”
More Than Just Products
My enduring hope is that several of the ideas that formerly lived on the Countertop Foods domain will continue to live on within the world of Kitchen Ambition. If you are discovering us because you were navigating to that domain, welcome!
We built this site for aspiring home chefs with the belief that cooking isn’t just a series of steps that you do to get food on the table. It has innate the ability to enrich our bodies, lives, and planet. It also has the power to build community, raise healthy families, and create moments of incredible self-reflection.
Kitchen Ambition will continue to cover these topics and use recipes as a vessel for readers to learn the art and underlying principles of cooking.
As of today, many of our efforts have gone toward investigating the best cookware and best kitchen knives. I firmly believe there is a right tool for every job in the kitchen, and if you choose the right ones then you can do 90% of your cooking with only a few awesome items. With the right tools, the exercise of cooking can become invigorating and minimize negative impact on the planet.
In the near future, we’ll be diving deeper into culinary principles, cooking techniques and recipes that are both practical and delicious as a vessel for learning to cook. I hope you’ll join us in that journey.
For now, here are a few of our most popular articles to help you get started exploring: